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Dra. Shita Lusi Wardhani, M.Si.

Lecturer

Areas of Expertise:

Manajemen Kuantitatif, MSDM

Education:

  1. Universitas Gadjah Mada

    S1 - Manajemen · 1992

  2. Universitas Gadjah Mada

    S2 - 1992 · 1999

Publications

2026 (2)
  • Pengaruh Electronic Word of Mouth di Media Sosial terhadap Keputusan Pembelian Produk Skincare Nature Republic di Yogyakarta Noormalita Primandaru, Olivia Barcelona Nasution, Shita Lusi Wardhani, Frasto Biyanto, Ulfa Ruska Triananda Manurung. Jurnal Manajemen 16 (3). link (opens in a new tab)
  • THE INFLUENCE OF AUTHORITARIAN LEADERSHIP AND MARKET CULTURE ON JOB HOPPING DECISION AMONG GENERATION Z EMPLOYEES, WITH CAREER ADAPTABILITY AS A MEDIATING VARIABLE, IN THE HOSPITALITY INDUSTRY OF YOGYAKARTA SPECIAL REGION Ardian Priambudi, Maria Pampa Kumalaningrum, Shita Lusi Wardhani. KRISNA: Kumpulan Riset Akuntansi 17 (2), 275-290. link (opens in a new tab)
2025 (3)
  • AI adoption by lecturers in the business study program Shita Lusi Wardhani, Manggar Wulan Kusuma, Wing Wahyu Winarno. Journal of Business and Information Systems (e-ISSN: 2685-2543) 7 (1), 181-198. link (opens in a new tab)
  • The Contribution of Product Quality Perception in Predicting The Effectiveness of Digital Marketing Strategies: A Case Study on the Shopee Platform Manggar Wulan Kusuma, Shita Lusi Wardhani. Telaah Bisnis 26 (1), 69-76. link (opens in a new tab)
  • Transformasi keuangan digital dan dampak intensitas penggunaan digital payment terhadap pendapatan UMKM Yogyakarta melalui kepuasan pelanggan Shita Lusi Wardhani, Manggar Wulan Kusuma, Wing Wahyu Winarno. Jurnal Ekonomi dan Bisnis 19 (3), 242-256. link (opens in a new tab)
2024 (3)
  • Investigating the influence of financial literacy and supply chain management on the financial performance and sustainability of SMEs Sari Wardhani, Hendri Khuan, Erina Rahmadyanti, Jumintono Jumintono, Mirza Maulinarhadi Ranatarisza, Mulyana Machmud. Uncertain Supply Chain Management, 407-416. Sekolah Tinggi Ilmu Ekonomi YKPN. link (opens in a new tab)
  • Pengaruh service quality, price perception, dan trust terhadap customer loyalty di thanks for solution hair studio Puja Asmara Dwipa, Shita Lusi Wardhani. Jurnal Ilmiah Manajemen Dan Bisnis (JIMBis) 3 (2), 119-129. link (opens in a new tab)
  • Strategi Marketing: Efek Event, Viral, dan Affiliate pada Minat Beli Konsumen di Marketplace SHOPEE Shita Lusi Wardhani, Manggar Wulan Kusuma. Jurnal Ekonomi dan Bisnis 18 (3), 231-244. link (opens in a new tab)
2023 (3)
  • BIMBINGAN TUGAS AKHIR Shita Lusi Wardhani. Sekolah Tinggi Ilmu Ekonomi Yayasan Keluarga Pahlawan Negara (STIE YKPN …. link (opens in a new tab)
  • KAJIAN KEBIJAKAN RELOKASI TERAS MALIOBORO DALAM RANGKA OPTIMALISASI MINAT BELANJA WISATAWAN DAN PENINGKATAN PAD PROVINSI DAERAH ISTIMEWA YOGYAKARTA Shita Lusi Wardhani Wardhani, Manggar Wulan Kusuma. Jurnal Ekonomi dan Bisnis 17 (3), 205-214. link (opens in a new tab)

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