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Olivia Barcelona Nasution, S.E., M.Sc., CDMS.

Lecturer

Areas of Expertise:

Online Marketing, Consumer Behavior, Marketing

Education:

  1. Universitas Riau

    S1 - Manajemen · 2014

  2. Universitas Gadjah Mada

    S2 - Master of Science in Management · 2017

About the Lecturer

Akademisi di bidang Bisnis Digital dan Digital Marketing yang saat ini menjabat sebagai Ketua Program Studi S1 Bisnis Digital STIE YKPN Yogyakarta. Memiliki kompetensi dan pengalaman dalam bidang Digital Marketing, Business Innovation, Digital Transformation, Market Research, dan Business Analytics. Memiliki sertifikasi pada tingkat Internasional yaitu Microsoft Office Specialist dan Certified Digital Marketing Specialist (CDMS). Aktif dalam kegiatan pengajaran, penelitian, serta pengembangan inovasi bisnis berbasis teknologi, khususnya transformasi digital dan penguatan daya saing UMKM. Berkomitmen menghadirkan pembelajaran yang inspiratif, aplikatif, dan relevan dengan kebutuhan industri serta perkembangan ekosistem bisnis digital.

Media Sosial & Profesional

📷 Instagram: [@oliviabarcelona]

💼 LinkedIn: [www.linkedin.com/in/olivia-barcelona-nasution-se-m-sc-cdms-266134108]

Certifications

  • Certified Digital Marketing Specialist (CDMS)

    iTrain Asia Pte. Ltd. (Singapore)

    Issued December 2025

  • Microsoft Office Specialist - Excel Associate

    Microsoft

    Issued January 2022

  • Microsoft Office Specialist - Word Associate

    Microsoft

    Issued November 2022

Publications

2026 (3)
  • BAB 5 STORYTELLING DALAM PEMASARAN DIGITAL Olivia Barcelona Nasution. STORYTELLING DALAM PEMASARAN DIGITAL, 71. CV. Intelektual Manifes Media. link (opens in a new tab)
  • Championing behavior and employee performance: The role of transformational leadership, work environment, and job stress Olivia Barcelona Nasution, Niken Sekar Lestiyani, Marhadi Marhadi. Jurnal Fokus Manajemen Bisnis 16 (1), 325-345. link (opens in a new tab)
  • Pengaruh Electronic Word of Mouth di Media Sosial terhadap Keputusan Pembelian Produk Skincare Nature Republic di Yogyakarta Noormalita Primandaru, Olivia Barcelona Nasution, Shita Lusi Wardhani, Frasto Biyanto, Ulfa Ruska Triananda Manurung. Jurnal Manajemen 16 (3). link (opens in a new tab)
2025 (2)
  • PENGARUH INFLUENCER MARKETING, CITRA MEREK DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI TIKTOK Noormalita Primandaru, Bryan Marcelino, Olivia Barcelona Nasution. Jurnal Ekonomi dan Bisnis 19 (2), 117-131. link (opens in a new tab)
  • Pengaruh Penggunaan Influencer Marketing Dalam Meningkatkan Brand Awareness Pada Brand Ms Glow Maulana Haris Bagaskara, Olivia Barcelona Nasution, Noormalita Primandaru. Jurnal Ekonomi dan Bisnis 19 (3), 227-241. link (opens in a new tab)
2024 (2)
  • Service quality, online reviews, and brand image: Determinants of consumer purchase decisions on Shopee Noormalita Primandaru, Abira Rafasia br Sembiring, Olivia Barcelona Nasution. Jurnal Manajemen 14 (2), 291-300. link (opens in a new tab)
  • What Makes Women Womenppreneur Widya Ardini Prasetya, Noormalita Primandaru, Olivia Barcelona Nasution. CAPITAL: Jurnal Ekonomi dan Manajemen 7 (2), 237. link (opens in a new tab)
2023 (5)
  • Antecedents of green manufacturing implementation by local MSMEs in Indonesia Noormalita Primandaru, Manggar Wulan Kusuma, Olivia Barcelona Nasution. Environmental Economics 14 (2), 103-113. link (opens in a new tab)
  • Green manufacturing: A pathway to improve the performance and sustainability of Indonesian SMEs Noormalita Primandaru, Olivia Barcelona Barcelona Nasution, Manggar Wulan Kusuma. Available at SSRN 5018033. link (opens in a new tab)
  • Kajian dampak pariwisata berbasis masyarakat sebagai pendukung sustainable development terhadap peningkatan wisatawan di Daerah Istimewa Yogyakarta Olivia Barcelona Nasution, Noormalita Primandaru. Indonesian Journal of Tourism and Leisure 4 (2), 173-183. link (opens in a new tab)

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