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Noormalita Primandaru, S.E., M.Sc.

Lecturer

Areas of Expertise:

Human Resource Management, Entrepreneurship, Sociopreneurship

Education:

  1. Universitas Sebelas Maret

    S1 - Manajemen · 2012

  2. Universitas Gadjah Mada

    S2 - Manajemen · 2015

Publications

2026 (3)
  • Building sustainable tourism governance: An analysis of the influence of overtourism, green tourism, priority destinations, sustainable economic growth, with government policies as moderators Miswantoa Miswanto, Siregar Baldric, Iwan Kusumah Deden, Primandaru Noormalita, Terdpaopong Kanitsorn. Multidisciplinary Science Journal 7 (Volume 8). Malque Publishing. link (opens in a new tab)
  • Buku Refrensi Persepsi Manajemen Modern: Kepemimpinan, Sdm, Kewirausahaan, Dan Pelayanan Publik Noormalita Primandaru, I Komang Gede, Dewa Nyoman Benni Kusyana. PT. Sonpedia Publishing Indonesia. link (opens in a new tab)
  • Pengaruh Electronic Word of Mouth di Media Sosial terhadap Keputusan Pembelian Produk Skincare Nature Republic di Yogyakarta Noormalita Primandaru, Olivia Barcelona Nasution, Shita Lusi Wardhani, Frasto Biyanto, Ulfa Ruska Triananda Manurung. Jurnal Manajemen 16 (3). link (opens in a new tab)
2025 (2)
  • PENGARUH INFLUENCER MARKETING, CITRA MEREK DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI TIKTOK Noormalita Primandaru, Bryan Marcelino, Olivia Barcelona Nasution. Jurnal Ekonomi dan Bisnis 19 (2), 117-131. link (opens in a new tab)
  • Pengaruh Penggunaan Influencer Marketing Dalam Meningkatkan Brand Awareness Pada Brand Ms Glow Maulana Haris Bagaskara, Olivia Barcelona Nasution, Noormalita Primandaru. Jurnal Ekonomi dan Bisnis 19 (3), 227-241. link (opens in a new tab)
2024 (4)
  • Leadership Styles and Change Readiness: Improving Employee Performance During the COVID-19 Pandemic Noormalita Primandaru, Daniel JI Kairupan. Jurnal Economia 20 (2), 287-298. link (opens in a new tab)
  • Service quality, online reviews, and brand image: Determinants of consumer purchase decisions on Shopee Noormalita Primandaru, Abira Rafasia br Sembiring, Olivia Barcelona Nasution. Jurnal Manajemen 14 (2), 291-300. link (opens in a new tab)
  • Surat Keterangan aktif Noormalita Primandaru. Sekolah Tinggi Ilmu Ekonomi YKPN. link (opens in a new tab)
  • What Makes Women Womenppreneur Widya Ardini Prasetya, Noormalita Primandaru, Olivia Barcelona Nasution. CAPITAL: Jurnal Ekonomi dan Manajemen 7 (2), 237. link (opens in a new tab)
2023 (5)
  • Antecedents of green manufacturing implementation by local MSMEs in Indonesia Noormalita Primandaru, Manggar Wulan Kusuma, Olivia Barcelona Nasution. Environmental Economics 14 (2), 103-113. link (opens in a new tab)

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